Friday, 20 April 2018

Secret 7", The Brief - OUGD603

Background:

Secret 7” takes 7 tracks from 7 of the best-known musicians around and presses each one 100 times to 7” vinyl. We then invite creatives from around the world to interpret the tracks in their own style for every 7”. 700 unique sleeves are exhibited before going on sale on a first come, first served basis priced at £50 each. You don’t know who created the sleeve, or even which song it’s for, until you have parted with your cash - the secret lies within.
Since 2012 we have produced 3,500 one-of-a-kind records for 35 different tracks. We’ve sold every single one and raised over £175,000 for great causes.

The Task:

Create a new album cover for the 2018 tracks listed on the website. Do no use the track artist or track name on or in the design.

Target Audience:


  • Fans of the artist
  • Judges
  • Public for exhibition
  • Age Range 18-30

Considerations:

You can take inspiration from past tracks, music, album covers or anything you can think of.
Album covers
Ban Artwork
Music
Branding
Packaging design


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