The Background:
Fortnite is currently the world's most popular video game, be it on PC, Xbox, PS4 or even Mobile. This makes it a relevant subject matter at this time. The popularity of the game means exposure for anyone involved with making it and since the game is still in Beta testing it means there are always developments. The design aspect of the game is unique, cartoon like and very playful. As the game is ever growing and expanding now would be the best time to show off skills and design some new assets for the game.
The Task:
Design and advertise content for the popular battle royale game Fortnite. Show the content in context and how it would be shown off to the rest of the community. Fortnite has a huge following, use this opportunity to design to a wide audience and take advantage of the popularity.
Target Audience:
Gamers
Fortnite Community
Age Range - 12-30
Considerations:
Design
Stay Playful
Age range
Development
Look into pop culture
Ask the community what it wants and what it thinks
Outcomes:
Skin, Pick or Glider designs.
Advertising, in game and off.
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