Blu-Ray Box Design, Digital Development - OUGD603

After sketching out a few designs it made sense to whittle down some of the ideas in the digital development. Instead of designing for all the films listed on the ideas post, only work to a manageable amount of 5-7 designs. This would ensure a strong outcome whilst still having room to grow and potentially add more designs in the future.

The designs were all created using vectors based on the props or characters. This made the designs noticeable and obvious to the viewer if you have seen the film which would make sense for the target audience. The title of the film would not be shown on the main panels of the box to make the designs really stand out and not be overpowered by the text. The titles would instead be featured on the sides and the top for reference when they are stacked this way on peoples shelves or in shops. The colours used are taken directly from the film for something that can be recognised and stand out with the design. Colours chosen are the colours often associated with the film, the character or imagery of the film.

To make sure the branding stays the same and that the designs are recognisable to consumers the title designs have been kept the same throughout. Each of the boxes would also feature the age label, the studios that created the films and a small design to fit with the ones on the main sides on the top. Inspiration for this layout came from the design of the Captain America boxset I used to create the net.