Production Process - OUGD505, Studio Brief 02

As stated in the development process and in the brief the designs are set to have a soft tone of voice and be friendly and approachable. This will mean that people will never feel like they are being targeted for their use of social media and instead will just learn to take more breaks. The way in which the designs will be produced will reflect this using a paper cut style, traditional print or craft methods are often related to more time and care than a digital means, it will even reflect the fact that a digital process is not always the best option but is still useful to get that healthy balance.

The posters:

The posters have been made using scanned paper to give a texture and then in Photoshop have been cut out and a drop shadow has been applied. This may not use a completely traditional method but it will reflect one and will save time on production as if any wording needed to be changed or updated it could be with ease meaning the campaign can evolve. As stated above this is not to trick viewers into thinking it is a traditional method but instead gives that effect and shows a healthy balance between traditional and digital means.


The video:

The video uses a similar technique to the posters for the first part but in the middle uses filmed paper cut techniques. This is a quicker process as no lettering has been used only simple to cut icons that can be cut out of the video and replaced for future videos with ease. The end does feature digital logos as this cannot be helped due to brand guidelines of the organisations.

The booklet:

The logo on the front will be cut out because like the video only uses the icon and will not require any lettering to be updated like on the posters. It will be hand stitched to give the traditional feel and so that it won't feel like every piece of junk mail received through the door. Instead it will look like someone has put their care and attention into it meaning the audience will feel more compelled to read through it. There will be calming colours throughout and key information about staying safe online as well as helplines in the back.


All the products have been made with the idea that this will be for public viewing meaning that there will need to be a high number of each produced. This means it will have to be easy and cheap to make. Not to mention that the products are being made for a charity organisation so there cannot be any unnecessary costs.