Posters will be distributed throughout cities in public spaces on billboards, bus stops, in clip frames and both inside and outside centres. This will make sure the message is spread around all means and will hit the target audience outside of solely online.
The designs will also be posted online to make sure all social media is covered to reach people in online community. This will also give people easy access to the information and the website from a few simple clicks.
The video advertisement will appear on YouTube as this is the most used video platform online and often people get lost on it meaning they will spend hours clicking through videos or stay on distracting them from sleep. The video will appear after the user has been browsing for a certain amount of time similar to the Netflix feature and will also appear at night and in the early hours of the morning.
This is not exactly how the booklet will be distributed but just to show that it will come through as direct mail. The booklet will also be placed in public spaces such as waiting rooms and universities to engage the target audience.
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