The colouring for the posters and such are backed up by the colours of the social media sites taking the exact colours from logos or site layouts to make sure that the design was clearly aimed for them. The logo should be a soft tone to fit the brief but to also make the organisation an approachable one. Blues or greens have been linked to being the most relaxing and calming colours which would fit right into the design decisions.
As for typeface the one chosen fits this soft tone again. A san-serif typeface gives a friendlier tone rather than the serious one a serif one would give. The lettering being perfectly aligned fits modern stylings and therefore the younger audience and finally it has a slightly playful feel to it meaning again it is friendly and approachable.
No comments:
Post a Comment