This is the initial design for the booklet. It features the same design style as the posters and the video. This means all the products tie together and feature the same soft tone of voice. The colouring choice links back to both the Learn to talk logo and the Mind logo making sense to tie the two organisations together and keep the calm feeling that the colour brings. The pages seem to be lacking a bit and the booklet seems very text based so something needs to occur to change that. As this publication will be available online as well as through direct mail and in public spaces like waiting rooms the publication should probably look the same online as it does off. This will mean looking back into the digital design and considering how this can be achieved. The information inside is a mixture between primary research conducted and from some information sent over from Mind themselves. There is a brief explanation about what the book is about in the front to engage the viewers from the start and and at the back a few contacts and ways to gain further information. This booklet is to inform of information but does not give all information as this would be too hard to do in such a small book. Onto the size, the booklet has been designed to be pocket size at A6 so that anyone can take this away and they will not be overwhelmed by too much information at once but can find out more online if they wish continuing this balance of online and offline that the campaign is about.
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