The cover had to fit with the luxurious theme and with the irony of content vs design. The name was decided after a few critique sessions, because the design was meant to show off the horrible unhealthy high streets but put a somewhat positive spin on Preston. The name Depreston is used a lot in the city to describe a sort of dull feeling over the city. A working title was used before 'The Unhealthiest High Street in Britain' but that was a bit too long winded.
The design featured borders and different type styles but it was decided that less was more in this situation. The cover will also be foiled so there will be enough to make it stand out and have a feel of class.
Final Design:
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