The gsm of paper I am looking to use will have to be a medium weight because I don't think a flimsy leaflet will fold well or be as eye catching. People would just throw out the whole thing if it was designed on light glossy paper because it looks the same as any other junk that's posted through the door daily. The design really has to stand out and part of the design decision is the paper stock.
- I'm looking to use stock around 250-300gsm.
- The design must be simple as to not over complicate the the important information inside.
- Easy to access the information is key and legibility is also.
I want my design to be striking and eye catching. I think urgency and a level of serious is needed in the design but the viewer needs to be kept calm and reassured.
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| https://uk.pinterest.com/pin/403424079101340844/ https://uk.pinterest.com/pin/403424079101340840/ http://www.blogduwebdesign.com/print/brochures-catalogues-design-original-inspiration-graphique/1759 |
Like I said I want my design to be eye catching but simple. The designs above are just that maybe not simple in look but the idea. I need the reader to pick up their leaflet and take it out of the pile of junk left for them when they get home from work. The publication can't be a chore to read through it's essential information that one day lives may be dependant upon.
Above the designs have been cut into interesting shapes or have had them cut out. The shapes lead the eye to key information and help you understand the piece. Typography has been designed in the same way to lead the eye but the text has been kept to a minimum as to not deter the viewer from reading the information.
The fold of the leaflet is also important. This can be eye catching if some amazingly designed fold is keeping the piece together but it can also over complicate the design. I want mine to be different to normal designs you usually receive but I would also like to keep it simple so people are not frustrated. You will need easy access to the leaflet.
Colour is another key feature in the design. Colour is something we relate, it can make you feel a number of different things. This is why I would like to closely look at colour for my design as I've sad previously I want my design to be calming and serious. The designs above use a lot of colours which provide a range of emotions but I think above the designs are fun and meant to feature a lot of colour. My design shouldn't really be fun to I will have to look at more bold colours, maybe into black and white.
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