The brief has been submitted to YCN and is awaiting judging. This project has really helped to express my illustrative skills and analogue design. Creating a brand identity/a character like this was something I have never attempted to do before, this was a great experience and has pushed my practice further. Feedback received on the brief was very positive explaining that the brand has potential to move into something more in the future but for now suits the brief for a cute character that suits the target market. Below are the presentation boards submitted to YCN
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