Briefly looking at advertising campaigns for The Royal Opera House and some other unconventional advertising campaign. This gave a good look at the existing style and whether or not we could use this to either evolve the style of go against it completely. Often the posters were based around movement or attracting the eye with something a bit different to a conventional campaign, the information was given but it was more something to put the company or campaign in your head not necessarily to make you purchase anything. Often the campaigns weren't for specific events which meant that playfulness could be used throughout the designs.
The project asks for a new look on ballet and asks to engage a younger target audience. This lead onto looking at other forms of advertising within the entertainment industry. Ben Suggested that we look at gig posters and use a similar style within ours to engage the target audience and maybe attract their eye. A great suggestion but we were unsure as to whether or not the posters would almost be tricking the viewer or not advertising the company appropriately. Often still posters were able to show off movement and a sense of what to expect from the event within the designs even just with typography.
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