After looking at past project, feedback and discussing ideas as a group we decided it would be best to go with a theme not too dissimilar to the existing campaigns as this is the style to expect. Instead of creating them exactly we would take them into more of a modern design suited towards the target market and add aspects to draw the eye. After the photoshoot we could use our own reference imagery to draw from and maybe even film aspects of a video advertisement either for online or on TV.
The idea is to take negative words from our survey and put a strike through them to show it is not what ballet is and instead it is something positive using one of the better describing words from our survey. Using both imagery and illustrative techniques we feel we can create a strong campaign.
No comments:
Post a Comment