Royal Opera House, Initial Ideas - OUGD503

We needed to decide what we could do to change the negative perspective that people had for ballet. The best option would be to create an advertising campaign this meant we had to consider many different aspects.

Things to consider:

• Different modes of advertising; TV, Poster, Flyers, Billboards, Radio, Social Media/Online
• What roles fit who best
• Price and Distribution
• Time frame
• Existing Campaigns for both ballet and other entertainment
• What the brief is asking

We thought as a group we would split up the tasks, I have a friend in the Northern Ballet School, meaning I could get some primary research from contacting him. James and Ben both knew how to plan a storyboard so could work on creating an outline for the advert and both were familiar with poster design. I had some initial ideas from before the collaborative project when I was considering doing this brief on my own. 

• dark
• why don’t people go to the ballet and try and attack that problem 
• look into emotions not just the act
• film someone’s face to react to the ballet or to other sports and compare passion
• quote people “ballet is boring”
• footballers or other doing ballet poses
• awareness of male suicide campaign look into
• cineworld add
• Billy Elliot
• Powder photoshoot
• ballet street dance, step up
• Cillet bang dance ad
• Humorous
• Questionnaire on ballet