UK Greetings, Final Designs - OUGD503 Studio Brief 01

The cards would be printed onto a stock similar to that of the watercolour used when painting the character. The design would look best slightly embossed into the thick stock so that the design would not look too mass produced. This method would be a little more costly but would make up for it with the design quality. Each card would be displayed at £2 each for an A6 design.

These designs are to show examples of how the design could be used on wrapping paper, notecards, gift bags and notebooks. The designs reuse some of the card designs and add an additional 'Naked' Clive into the design of the notecards. The Gift Giving Clive was used for both the wrapping paper and the gift bag as it was the most relevant. The Love Heart Clive is used on the not book with the addition of letterpressed type to reinforce the cute design and appeal to the target market. These designs would not be as expensive to produce on mass scale as the cards as they would use a basic printing method with no embossing. Stock used for the wrapping paper would be a matt light stock but would not be a budget brand it would be in the price range of £3-£5 per 3mx7m. The gift bag would be around the price of £2-£2.50 for the standard size. For a pack of 10 notecards it would cost £3 and would be on a heavy matt white stock. The Notebook would be designed similarly to a Moleskin design costing £8-£10 for an A5 book.