Production and Distribution Methods - OUGD505, Studio Brief 02

As the campaign is about the side effects online and with using social media the best way to spread the message would be through these means. The campaign is also about taking a break and getting people out into the real world so it would make sense to have the advertisements around cities in public spaces, hospitals, waiting rooms and other areas like universities to engage with the target audience. Most public awareness campaigns would be show solely around cities and not hit the online community whereas this campaign would be to hit that target audience and get them thinking through advertisements on newsfeeds, inbetween YouTube videos and on general pop up ads. The advertisements would have to be in the forefront of peoples newsfeeds not just pushed to the side where everyone is already aware of advertisements and therefore just ignores them. Everything must link together under an umbrella design style fitting a soft tone of voice.