Campaign Research - OUGD505, Studio Brief 02

To make sure the public awareness campaign would be successful research had to be made into what makes a successful campaign. A presentation given by Liz Wainger, President of the Wainger Group gives key facts on how to establish this.

Objectives:

• Influence policy-makers 
• Increase support and knowledge from allies and unlikely allies 
• Get your message out 
• Defy negative perceptions 
• Reframe the conversation

Distribution methods:

• Press releases 
• Brochures 
• Ad campaigns 
• Events
• News conferences 
• Direct mail

The Four C's:

• Careful Planning 
• Compelling Messaging 
• Campaign Tool Chest 
• Coordinated Grassroots Engagement and Advocacy 

The presentation goes on to talk about getting your message out there and target audience. It speaks about the importance of creating good visuals and communicating your message. This is an obvious point but is key to creating a strong campaign. Taking this information forward is the next step, following these rules should give a basis to the campaign and tied with the information collected about the topic should stand the project in good stead to becoming strong and well rounded.