Below will discuss some public awareness campaigns looking at the effectiveness of the images and the design. Looking through it is quite clear that campaigns like these do not feature type heavily but and often leave the meaning of the poster to be figured out by the viewer. If you want to find out more about the campaign you have to go online to find further resources. This is quite often because people can't be told to do something, the image will either intrigue you or won't meaning that some people will not change their ways of thinking and therefore aren't going to look further even after seeing such hard hitting imagery. That being said campaigns should look to include everyone and entice people to look at information further to keep the talk alive.
Often public awareness ads are hard hitting and feature some kind of hidden message. The one above is quite brutal but it is showing that every second counts. The campaign features quite a strong message, the colours are toned down and are dramatic and the image is left to speak for itself. This is common for public awareness campaigns to tug at heart strings of the viewers and almost make them feel guilty to make them act.
Not all campaigns are are hard hitting some play on pop culture and humour to entice the audience and make them look further into the meaning. This particular image is to show that censorship used wrongly can result in miscommunication. Colours again are not too out there and the framing of the image is perfect to lead the eye.
This campaign uses quite a beautiful image to attract its audience whilst still conveying a serious message about desertification. The issue would be that the image may just be looked at for its beauty and the main point be overlooked. Then again the point could be to show the beauty that is being destroyed to hit the audience and again make them feel guilt.
Another campaign from WWF, a bit different to the one above. Rather than showing beauty the picture conveys a message similar to the first image, without showing any injured animals it still introduces a shock factor. The bright red blood stands out from the rest of the image leading the eye meaning you can't really look away and have to engage.
Similar to the campaign above the blood leads your eye to the image but the message in this piece is conveyed so well. It doesn't have to show the victim or any injured person but instead it shows a different side to the story. Instead of hitting drivers that use their phones it is showing the consequences of the bystander that called them. This would really hit hard and make people think twice.
This campaign takes a completely different approach to any of the others using illustrations rather photography. The image is hard hitting again but takes a unique approach to show that even superheroes check for signs of cancer. This may be aiming a more specific target audiences rather than the public in general but it definitely plays on pop culture.
Some campaigns don't feel the need to be hard hitting or make the audience feel guilty but instead make the ads uplifting to convince them to join in and take action. Showing that it is possible to create a softer campaign.
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