Initial Ideas - OUGD505, Studio Brief 02

The project is meant to convey a message to convince people to take a break from social media and understand the side effects of overuse or misuse. This had to be conveyed in a soft tone of voice and appeal to the target market using a public awareness campaign format. When applying to this university a task was set to use a symbol and create four pieces of design work from this symbol, the project I submitted was very similar to this project. It made sense to look back at the project and take the best aspects of it to turn it into a refreshed idea suitable for the campaign.

Unfortunately the fourth image cannot be found but it was to do with instagram saying that you wouldn't push food in people's face in real life. This kind of idea would work again for the current project and some slogans could be taken like the limiting yourself idea. The campaign or organisation in the bottom right was created on a similar basis to this project to get people to stop using technology and talk to one another. Taking these ideas and pushing them further could be strong grounds for a this project to start on and as it develops further there will still be similarities to this but the modern refreshed look will show through. 

Key points to consider:

Make the social media sites clear

Redesign the logo

Apply new skills to layout

Production methods and distribution