Thursday, 18 January 2018

KFC, Research - OUGD603


In the past KFC has not really used complicated designs, usually they stick with quite simplistic shapes and the same colour combinations. This makes it a bit hard to design something new but also means there are rules to follow that could help the design process. The brief specifies using their colours but does say you can use new colours and experiment. The Colonels head is often quite large on the design as is the KFC logo so this will also need to be considered. 

Keep the design simple, use minimal colours and focus around the logo itself. Something else to consider is the themes stated of togetherness and celebration. Once again these should be tackled with subtlety and not overpower the design. 

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