KFC, Digital Designs - OUGD603

The designs above are some of my initial digital ideas. The plan was to stay simple but really it just looked boring and too close to some of the old designs. There were also no elements of celebration or togetherness. 

The designs then took a slight turn after looking back over the research and initial sketches. The new design focused strongly on the theme of celebration using simple shapes to simulate confetti. It made it easier to start with the blank canvas and then move down slowly adding colour to the design. After using the black and white design it became clear that more colour was needed. The multicoloured design works somewhat but maybe not with KFC's branding so the black white and red design was made.