Wednesday, 24 January 2018

KFC, Development - OUGD603


Confetti idea went down well so the designs were taken slightly further, neatening up some of the shapes and making sure it looked to be radiating outward from the KFC logo. The colours used are that of KFC's own branding meaning it can consistently work across many forms of advertising and packaging. As for the bucket design the packaging should pop and be bold, it should stand out above the rest as the bucket is the king of all KFC products and the purpose of this brief. 

The idea is that the black boxes can be used for KFC's hot wing range and the lighter packaging for box meals as well as the chips.

The colour modes used above are going to be similar to the final designs but often red on black and white on any other colour for the colonels head did not work for the design and often gave quite a scary look so this will be avoided.

Final Bucket Design:



The idea of turning the triangle shapes into a chicken head didn't really work with the idea of a simplistic design. The idea is there and someone may be able to create something with it but for this design it doesn't work. The scale would be too small for such a complicated little thing that wouldn't be that noticeable.



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