"Together UK Greetings and American Greetings have one of the largest and most talented creative teams in the industry all around the world, publishing cards in more than 20 languages, in more than 70 countries."
This is quoted from the brief background, this was chosen to focus on for the point that the cards are published in more than 20 languages. From this it's clear that the card is needed to be almost universal and pictures speak louder than words. The main focus will be on imagery for the brief.
From research familiarity is something buyers will look at so a theme or character is really needed. How can a character be made to reflect this?
A cartoon is often relatable it can be considered as cute or more relatable somehow meaning that people would much prefer to interact with fiction.
The designs must work as a set and must work across different media; greetings cards, note cards, notepad cover, tote bag and as a repeat pattern. How can a design be created to work cohesively like this?
"For more than 100 years we’ve been proud to create products that help people connect."
UK Greetings have been connecting people for over a century, the design must reflect the company and it's intentions meaning that the designs should bring people together.
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