The uk greetings brief took a while to get into. The idea of creating work that would then be owned by another company was sort of daunting especially if it had a theme, character or series that could potentially work for years.
Once over the initial scare thinking about greetings cards as a whole the market is huge, caters to all people and all occasions. A big selling point that stands out within greetings cards is a cute character that people feel comfortable buying and can keep coming back to the same character making the selection process much easier.
The project will be based around the idea of a character or theme these are some of the initial ideas:
- Robot
- Insect
- Animal
- Plant
Use this mascot in some sort of fashion that caters to a specific audience or a wide range of people. When buying a card it isn't necessarily the person purchasing the card that needs to be catered to but in fact the person the card is being bought for.
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