UK Greetings, Research - OUGD503 Studio Brief 01

Looking at some well known mascots for card designs above, a lot head towards the direction of being cute and cuddly mainly with animals. These are designs that have been around for years and although only used for gifts they are more often than not a household name at this point which means people are comfortable buying them as a force of habit and familiarity. 

Some cards do not feature a familiar or famous character but still have this cute aesthetic about them. Often the inside of the cards are considered to reflect the design of the card as a whole. Below there are cards that show a humourous side which, is something different to the majority of cute and delicate cards. Although a cartoon look is still the forefront of the whole design.

Other cards feature famous characters, again bringing in this element of familiarity into design to help with ease so that the consumer doesn't have to fret over purchasing.