Grids make a publication easier to read, produce, and engage a reader both with familiarity to the layout and with interest in a piece.
If a piece is readable then a viewer is more likely to engage with it, the piece could be as interesting as you want but if it's hard to look at you're not going to be grabbing many peoples attention.
Grids are also important for familiarity not only to the reader so they are comfortable with the piece but also to the publisher. The whole piece will be produced much faster if you have a set layout to adhere to. Production will be more efficient and will mean that you can stick to a particular design. You still have freedom within the publication but overall it makes the production much more controlled and not so random.
After drawing out our grid on the first page we realised quite quickly that out 6 column layout did not fit to the other pages. Overlaying the grid onto the pages gave us the information needed to correct are mistake. The columns had to be split into 12 rather than the 6 we had previously drawn out to fit the text. This meant that you could have smaller bodies of text in one column and bigger bodies across 2, images can fill up to 5.
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