The setting of type is important for all different types of media. Whether it be for a magazine, newspaper, poster, flyer or menu layout everything from big blocks of text to short statements make a difference depending on how they've been laid out.
If you were to put a great big block of text on a page with not break, hardly any spacing in-between the text and nothing to give you a rest whilst reading, you will either ; lose the attention of the reader, strain your eyes or tire yourself out. Then on the opposing side you could put too many breaks in, this could then make the reader read the text too slow or lose where they are. You could create rivers within your text from using the wrong justification which does not look good on your design if not done on purpose, also if your design is not aesthetically pleasing then you'll lose the viewers interest.
We were given the task to analyse a take away menu and have a think about rebranding it.
This was the menu I decided to analyse -
I don't know the takeaway personally as it's based in america but, I thought it would be a good idea to find one that I couldn't be biased about and didn't know about.
The design of this particular menu was absolutely shocking, I will elaborate on this. The type is too bold and looks skewed, it's not inline within the box and looks as if they've tried to fill the space because of their lack of choice. There is all different sizing on the lettering and not a real difference between the selections so it's harder to navigate between the panels. It is bold and grabs your attention but I think for the wrong reasons, although all the type follows the same justification it's too hard to read and could be made simpler and easier to navigate through. The whole thing is just hard to look at and barely readable as all the information blends into one.
This is my response to the menu design -
I wanted the design to reflect a more modern look, because it was an American design I tried to create a diner/retro feel to the menu. I condensed all the information down using one clear to read typeface as the main body (Futura) and on for the smaller bits of information (Helvetica) I tried to keep a similar if not exact same size of text throughout as not to make it tiring or confusing to look at. The prices are a lot easier to read and I have grouped some together so you're not reading the same thing over and over. I only used two colours and three shades to keep the design simple and not take too much away from the finished product.
Overall I think I have created a much better, simpler design, easier to read and navigate through. I have managed to take a cheap confusing design and change it into a much stronger more professional one in under an hour. I have also saved money on printing costs, the design keeps the same colour profile a the original but needs less paper to print onto so you can fit more to one sheet.
I have saved on printing costs, improved readability and brought the company a more professional look.
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