OUGD403 Studio Brief 2 - Typeface Design Final Outcome

I moved on from Berthold to Helvetica.The reason was one that I touched on in the last post, some of the letter forms didn't fit the design, forms like the X and Y were easier to navigate around. The C, Q and S were squared off to a better angle for my design but other letters like the J were harder to decide where to cut through.

In the end I decided to use a regular font and a special font called Blackout. The Regular font is based on a stencil design for army or military type, the Blackout I think could be used joint with the Regular as well as on it's own for special characters.

The Blackout font uses the same cut outs as the Regular, I added in blocks of black, removed the counters and extended some of the forms to fill the shapes. This is the reason why I've chosen Blackout as a name for the sub category.

Since my updated manifesto I said I think the type would work with short statements so I researched strong slogans like NIKE's "Just Do It". after receiving feedback from my work people seemed to agree the design might not fit companies like NIKE, and maybe better to use an all male target audience for this design. 

Below you can see I've added the NIKE tick to the design and adapted it to suit my type design. I have fit it to work for a specific campaign and as you can see I have used a mixture of the two fonts to make up the design and make it pop a bit more.

The slogans below are that of the American Marines. From my manifesto I stated I fit the design to suit army type using block, bold,lettering. My feedback reflects this others in the class agreed that the design is best suited for military design. It takes the original ideas of being bold and brave and pushed them further to stand out and almost make you work for the outcome.

Overall I have managed to bring across the design I wanted to from my manifesto. The design is bold, powerful and most importantly Strong. It will work with military design and others reflecting that. The fact that I created two separate fonts that can work together to create some interesting typography designs is a bonus to this task. My feedback states that people enjoy the design and think it reflects the manifesto well. Usually I do not like experimental typefaces but this design has grown on me, at the end of it all I have learned to push myself and step outside of my comfort zone a bit more.