The task was to rebrand a company chosen by Simon Harrison using only type and one of Vignelli's 6 basic typefaces.
Coral.
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| http://www.thedrum.com/news/2015/08/03/bookmaker-coral-announces-new-sponsorship-norwich-city |
Our group had to rebrand the company Coral. This at first seemed like an easy task as we all agreed that we did not like the current logo. The colours were out dated, the typeface didn't seem to fit what the company was about and it didn't seem very transferable.
As a group we looked into all different aspects of the company, the design and the typeface. We did this very thoroughly and revisited key points like the typeface and the colour scheme.
In the bottom right image you can see that we listed pros and cons about the typefaces and what we thought they meant or put across within a design.
We tried the company name in each of the typefaces. After going back to the pros and cons of each we managed to decide on two final typefaces.
Futura
Bodoni
One of Sammy's ideas for using Bodoni, we wanted the heritage to come across in the design as it is a family name and goes all the way back to 1926.
Erin took the idea further with a hand rendered design. We all grouped together to discuss the design and after much consideration and little subtle tweaks we came up with our final design.
Below is the final logo design, like I mentioned before we wanted to take the company down a new route and visit the heritage of it. We believed that this would make it stand out as a company and portray a more up market and classy feel for the company.
Overall I think we have managed to achieve our original goal. We used one of Vignelli's Typefaces and managed to adapt it to create a fresh new classy look for a brand who's original image was a bit outdated. The brand I think is future proof and transferable as shown on a few examples ab
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