The task -
To find a company within leeds to rebrand.
I chose Vue. The reason for this is because I work for the company and have done for nearly 3 years. I have to look at the logo on a regular basis and haven’t enjoyed it from the first time I saw it.
The logo I thought looked a bit dated, childish and I don’t think it portrays the companies image of being the best. They’re also the biggest and I believe this needs to be reflected.
I tried keeping the design to be fun as I think that’s key for an entertainment company. Therefore should be enjoyable in the experience it gives and in it’s image.
I started with Futura as the typeface, I thought it gave a more clean professional look to the brand. I wanted to bring the design into the present and give it a more modern look. My favourite design out of the Futura set was the one below. I had ideas to take the design further adding it to things like popcorn boxes and taking the brand through all different aspects.
I then tried out a different typeface; Bebas. I thought of using this type because it reminded me of the ones used to add credits to film posters. This then I think suited the whole company image. I tried experimenting in different colours with this typeface. I thought this would be an important step although I was pretty sure I would be sticking with the orange that Vue already sports in its design.
My idea for keeping the colour scheme similar to what it already was was that I thought it would be best to stop myself from changing the brand too much this could potentially lose them business as they’ve changed their design completely people may believe they’ve changed their ownership.
Helvetica was thrown into the mix for my experiments because I still wanted to keep the modern clean look. I tried all sorts of different designs with Helvetica but couldn’t get the design to work as it looked too generic.
I came back and revised the Futura design and the Bebas design. This was so I could push myself further and make sure I’d made the best out of what I had.
I tried different colours and tones with the designs after I’d experimented I asked around which design people liked the best, the majority agreed the Bebas design was the better of the two.
I tried taking making the typeface slightly curved with the Bebas design so it wasn’t as harsh but it was too subtle of a change and you couldn’t really tell and difference between the two.
I then took the design through to make it look like the type was part of an old film strip, nowadays films and cinemas are mainly digital but if you see a film strip you know what it’s for. This came across when I took the design round and gained some feedback.
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| http://www.eudorareporter.com/wp-content/uploads/2011/02/Billboard.jpg |
Once I had finished the design I tried putting it into practice with some billboard designs and with redesigning the website to suit the new modern look.
Generally people said that the design suited the company, the colours were friendly and welcoming. The fact I didn’t change from the original too much was good because it still had the same company feel whilst bringing it into a more modern age.
I asked if people preferred my design from the original and again the majority did but some disagreed and explained that the original design was more friendly and modern.
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