The card above used a what seems like a cheaper, basic card stock. The colours are quite garish and the type seems to be all over the place, this would suggest why it is in the lower price range. The design overall isn't bad it could just use a bit more care and attention if it was that the card needed to go up in price.
This card is more of a mid range price and you can see the design has come along from the first example used meaning the extra pricing is supported. Looking at the design there isn't much that could be worked on more the fact that the card feels mass produced in the way it has been printed.
On this particular card the pricing may seem a bit steep but it is almost evidenced by the production method, the stock choice as well as the design. - £2.25
Looking into brands and different target audiences it is clear that certain brands can ask a price that is almost regulated across all their cards. Some brands even if they are considered as named brands don't charge as high just for their name because it is almost a piece of merchandise and not actually their main area of business.
Age range is really considered on pricing because most children's cards are cheaper than adults as the target audience age goes up so does the price, as well as design becoming less wild.
No comments:
Post a Comment