Evaluation - OUGD504

Studio Brief 01 -

As a whole the project introduced some new problems and problems that had been visited in the past. Binding books is not something new but taking all the aspects used for the project including foiling and printing and putting them all together was definitely a new challenge. Overall the goals set out were achieved to the standard that could be completed within the budget but, with commercial backing the project could have been pushed further. If more money was involved a better stock would have been used to print the writing onto, the binding would have been made so that the pages could fold flat and the book cloth would be of a higher standard so that it would stay stuck to the hardcover and the foil would show through more clearly. The original rationale stated that the book should shed a positive light onto the idea that Preston has the unhealthiest high street in Britain, the book should be funny and it's design should juxtapose the content. Colour, binding and stock choices were all taken into account when designing the publication; Blue cover with gold foil blocking to show wealth and luxury, Japanese Stab Stitch bind to show off hand made production to become more wanted after, textured paper stock to show costs with timeless serif typeface printed throughout to give a sense of class. The content featured obvious comedy to show 'the bright side' of bad reviews. Feedback given for the publication showed that the points above followed the rationale from the start and the comedy value was very much appreciated, the look and feel of the publication was said to be of a high 'luxury' standard with opposing comedy aspects inside that wouldn't exactly make you want to visit the takeaways feature to eat there but definitely just to see them as almost a piece of tourism.


Studio Brief 02 -

UI/UX design has never been something to interest me, the start of the project was slow until Only Studio visited. Only manage to make me excited about this brief, just after their talk production was incredibly fast, ideas seem to keep flying. After finding the software Adobe XD it was very easy to create a fully navigable app. The first ideas seem to look into problems that weren't necessarily there or weren't too close to me that I could create an entire project from them. Music was the idea finally settled on or more to the point film soundtracks would be what the project was focused on. An app was produced to solve the problem that there was no easy way to search and playback your favourite film and TV soundtracks. Existing applications such as IMDb and Spotify allow you to search and in some cases playback soundtracks but they may not always be the correct version of the song, often the process is long and tedious. The app would be aimed a 20-40 year olds or film buffs that wanted a way to playback their favourite soundtracks easily and simply. Designing the app gave full control of all the features, one of the suggestions was that sometimes you may not be able to search the song by the name or lyric as it is a soundtrack with no words only an instrumental track, this lead to using the idea of being able to search audibly. Other inspirations came from existing applications such as Spotify and Netflix including the features such as playlists and browsing suggestions. Inspirations for the design came from apps like Instagram, taking inspiration from their recent interface design update removing colour from the main design and leaving the colour to be focused on the content as to not be distracted. If the app were to be created for a market commercially then the design would stay pretty similar, a few new features of being able to scroll sideways on some pages and the search function would be fully working using audio and being able to type to reveal the large database of songs. The general feedback on the app showed that people felt if created fully then the application could work strongly as a stand alone app and wouldn't have a problem breaking into the market it was designed for. Although apps already exist similar to this none are actually dedicated to providing a database with playable film soundtracks. Overall the app created is able to work as it should and provide the market it is aimed at with what they want, the design shows off the content first whilst providing a helpful familiar interface that is easy to navigate.