Thursday, 3 May 2018

Digital Business Card, Evaluation - OUGD603



Though this brief did take slightly longer than other briefs it was still relatively easy to produce and keep ideas flowing. The time plan was adjusted slightly to make way for added details and other projects. We still managed to stay on task and complete the brief in time for our deadline. This was due to the amount of research and feedback we had accumulated throughout it. Working on this project as a collaboration definitely helped to push the whole process further and make sure we didn't stray off track from the original brief. Our design styles differ but we do agree on most aesthetic choices which may have made this easier. It could be argued that differing opinions could be helpful to gain multiple decisions. We managed to gain a lot of feedback through surveys and online posts that helped push the designs enough. It was helpful to have a like-minded designer on this project to make sure we could stay on the same page. We managed to stick to the initial brief throughout the design and use the information we collected to create a final piece that fit to our criteria. The workload was shared from the research to the designing, we would always work on the project together and the only time we spend apart was whilst Harrison was on placement. We did still keep in contact through skype and through Facebook to give each other constant updates on the brief.
The design is user friendly, easy to navigate and looks visually pleasing. It works as a digital alternative to printed business cards an saves on paper costs and environmental damages. Which, can be backed up through our research.
I was able to use a whole range of digital skills throughout this project that I have not used in conjunction with each other for a few years. The software used is as follows; Adobe Illustrator, Adobe XD, Adobe PhotoShop, Adobe After Effects and Apple's Logic Pro X. I do not have much experience working with Adobe XD but it works similarly as other programs in the Adobe Suite. Using software like this to step a bit outside my comfort zone helps to further my skill as a designer and creative.
Although I do usually prefer to work with print I still believe that this is something that needs to be tackled. Not all print is necessary and with simple solutions such as this app we are able to save the environment. A business card is something so small we wouldn't consider it to effect the environment too drastically but the amount that are discarded per week is phenomenal. I myself have printed my own business cards through a company (Moo) because I cannot find a service such as this app. As we have stated throughout the production of this piece I still believe business cards are necessary but there is no way or easy and user friendly way to make them digitally. My business cards are printed on 100% recycled stock made from cotton tee-shirts this would be a way to get around environmental issues but is still held back by many other issues.
This project has shown me how necessary research is to create something so commercial and something that could have a huge impact on the way we network. If I were to take this project further I would like to approach app developers to help create it as a fully functioning design and not something that would just be seen as a design project. It should be stated that other apps of this nature do exist but none feature the connectivity our design offers and ease of use. We are looking to implement this straight into the phones wallet or contacts and use the inbuilt NFC technology to transfer the data quickly and with ease. Overall this project has opened me up to a whole new range of ideas and has helped me hone in on some digital skills within UI I have not tapped into before. Working collaboratively was helpful and made sure the project was a success.

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