The project was finished and submitted with all feedback and changes made before the allotted time. This means I was able to start other briefs sooner that previously thought. The original time plan was stretched out slightly longer than needed as print slots and photography studios may not have been available. I also left time for anything that needed to be adjusted after gaining feedback.
Overall this brief has been quite challenging as it was quite open but it felt quite closed. It was quite hard to get into designing at first with such a huge theme and with so much existing branding out there already for KFC. Once I had searched the word celebrate a few times the same things kept appearing, often Confetti was featured as a main part of each image. It made sense to create some simple shapes and have them exploding from the box itself to recreate this celebratory feel without being too overpowering. KFC has never had loud packaging or design in the past so it didn't make sense to start it now and instead stick with their theme of clean simple design. The colours eventually all fit together with existing products and made it easier to create mockups for other bits of branding. My time keeping this year has been better than any year previously and each project has usually taken less time than I have planned to finish. I still manage to wait up until the planned deadline for any feedback but with this project I not much adjustment was needed.
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