To make sure the design stayed consistent with each event a layout had to be created, this would act as a guide. For the flyers the basic layout was mocked up and labeled. The flyer can be flipped to change up the design each event while still keeping a similar feel, as shown below.
Originally the LAU logo was left out of the design but later added in, some ideas were sent back and forth between myself and Elli from Creative Networks to decide on where best to place it. As for the rest of the rest of the layout each poster will be kept consistent. A large scale image will be printed on the poster with information about each speaker/event on a slightly transparent white box. This box will also contain the creative networks logo. In the end the LAU logo was decided to be placed in the bottom left corner, with the logo being able to be displayed in black and white and the other way round depending on the image behind.
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