Creative Networks, Research - OUGD603

As this project is going to be produced in such a short time a large amount of research cannot be done but it can still be thorough. Using my prior knowledge of layout, type and advertising I can quite easily get to designing. It would still be good to look into some previous designs and some other poster designs to make sure the final outcomes are current and really eye catching.

Looking at the past examples you can see that the information is kept quite concise and and centred on the first two but on the last is quite lengthy laid out slightly differently. The first two designs capture the eye a lot better than the last one although artwork from the speaker is a more prominent. In the first two the speaker's name is large and bold which again grabs your attention better than the last. The first two posters are better for an advertisement meaning you can glance quickly and gain the information you need whereas the last lacks the means of holding the viewers attention.

Below are some poster designs found on pinterest. These are just a few of the favourites based on layout, colour and how well the information jumps out and grabs the attention of the viewer. The rest can be found here: https://www.pinterest.co.uk/jkes_creative/posters/ .

Most if not all the designs have the information centered and if they are not they have been laid out in such a way that it brings out the information to catch the eye of the viewer. A lot of the posters use framing around imagery or on imagery to do this and often use a full scaled image unlike the past designs for the creative networks events. This way a huge image can draw in the eye with the use of colour and it also advertises what the event is about. Using cut outs on a frame incorporates the images a bit more rather than cutting it off and a block white box can help to make information pop.