Brief:
The Royal Opera House and AKA, the international entertainment marketing agency, are challenging you to create a campaign that will encourage culturally engaged young people aged 20-30 to experience ballet for the first time.
Considerations:
- How to get people involved.
- How to show people ballet isn't an old boring artform just for women or the rich and elderly.
- Ballets can draw from a wide range of influences from fashion to literature and rock/pop music to full orchestral work. There are no rules.
- Show ballet is exciting.
- You need to show how your idea will work as an advertising campaign – across digital, print, out of home and social media advertising.
Get an insight into ballet, look into ad campaigns and new looks on old ideas (how to refresh things).
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